Urban Gardens Grow
Intellectually, we know that food doesn’t come from a grocery store -- any more than clothes come from a department store. In fact, clothing and food often start out in the same place: a farmer’s field.
PACT, a mission-driven clothing company, goes to great lengths to disseminate that message. The company recently teamed up with Whole Foods Markets’ Whole Kids Foundation and crowd fundraising platform Indiegogo to help build 100 urban sustainable gardens across the country. In just a little over a month, the three organizations successfully raised more than $100,000 to support the cause.
The Urban Gardens Across America campaign enabled donors to fund the garden projects of their choice through Indiegogo. Hoping to inspire community support around the urban garden campaign, each garden was assigned a PACTivist who served as an advocate to raise $2,500. When backers donated money -- anywhere from $25 to $250 -- to help fund a garden, they received a gift from PACT’s Spring/Summer 2013 collection of organic underwear, knitted knee socks, cabbage-blossom cotton leggings and more.
The project was intended to provide increased access to healthy food and empower adults and children to actively experience how food moves from seed to plate.
The Whole Kids Foundation provided additional support, including online garden planning tools and organic seeds to help build or expand each urban garden. “Whole Kids Foundation has seen firsthand the huge interest for community gardens,” says Nona Evans, executive director for Whole Kids Foundation. “Gardening helps create a tangible experience that connects parents and kids to real food and helps inspire healthier eating habits.”