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Strutting its Latin Feathers

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Pollo Campero, the world’s largest Latin Chicken restaurant chain, recently debuted a completely updated store design, expanded menu and new service model in a strategic bid to win over more American consumers.

Working with Interbrand Design Forum, the decision was made to focus on “Fresh Latin Flavors.” The newest iteration of restaurant brings this concept to life with a focus on the flavorful food, passion and heritage of Pollo Campero’s Latin roots.

The first new restaurant opened in Webster, Texas, in October; two additional locations are expected to open in the Houston area by the end of the year. The updated menu will offer a larger selection of empanadas, salads and sandwiches, but executives insist that Pollo Campero’s famous fried and grilled chicken will remain the “stars.”

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