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The Day the Music Died

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It was hailed as an “iTunes killer” when it was launched, but in the end Walmart’s attempts to challenge Apple’s domination of the digital music market never quite measured up.

The retailer pulled the plug on its Downloads Store on August 28 -- officially ending its foray into the online music business. Executives had hoped to pluck the price strings in an effort to win both share of market and share of wallet, but it turns out that undercutting Apple on price wasn’t enough to sway shoppers. Walmart wasn’t even able to impinge on, which runs a distant second in that space.

As Digital Music News reports, the prospect of saving 10 cents on music downloads wasn’t enough to prompt shoppers to shift. Such discounts “meant little compared to … iPod and iPhone integration, a superior iTunes user interface and the tether created by stored credit card,” according to the online magazine.