NRF Insights Partners

NRF collaborates with our industry partner members from top research and consulting firms to put together best-in-class research and insights for the retail industry.

Access some of their work and our joint research below, featuring GfK and Kearney.

AI demand planning: A game changer redefining traditional practices

Discover what NRF Industry Partner member Kearney has to say about how retailers can leverage AI demand planning. 

With so many data points to consider, retailers are finding that artificial intelligence can be a path to making smarter and faster decisions, minimizing out-of-stocks and overstocks and decreasing markdowns, leading to improvements in customer satisfaction.

Are today's brand purpose ads really changing consumers' hearts & minds?

Discover what NRF Industry Partner member Gfk has to say about how retailers are giving their brands a voice. 

The truth is that what a brand “believes” and how it acts in the world are now essential to acceptance and success.

Dawn of the Climavores

NRF Industry Partner member Kearney has been closely tracking consumer choices related to food consumption. By 2030, our routine food choices will be climate-directed. The companies that mobilize now will win the future of food. 

Disruption threatens profitable growth across North American apparel and footwear industry

Supply chain challenges could cost NA apparel and footwear brands from $9 to $17 billion in lost EBITDA in 2022. Written about in RetailDive and featuring NRF Industry Partner member Kearney

How brands can win consumers’ hearts in the new marketplace

In times of great need and uncertainty, consumers expect more from brands, and may be quick to judge those that fall even slightly short. Learn more from NRF Industry Partner member GfK as part of their What’s Next 4 Consumer guide. 

Making direct-to-consumer work for your brand

Post-pandemic has taken the DTC trend to a new level – with stark consequences for traditional, store-centric brands. Learn more from NRF Industry Partner member GfK

2 types of shoppers brands should pay attention to this Earth Day 

NRF industry partner member GfK has been tracking consumer motivations and attitudes on environmental issues for 30 years.  

GfK recently shared insights from its ongoing Green Gauge segmentation study to shed light on how two groups of retail consumers — who together make up over half of the U.S. population — are thinking about sustainability and the messages and initiatives that are most relevant in reaching them

NRF Insights Partners
GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the global consumer products industry.
Kearney is a leading global management consulting firm with more than 4,200 people working in more than 40 countries.

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