"Acquisitions and expansions led to sales growth for many of this year’s retailers, while several international businesses on the list continued to increase their presence in the United States."
WASHINGTON – The National Retail Federation today announced the 2025 Hot 25 Retailers list, compiled by Kantar. The annual list ranks the fastest-growing retailers in the U.S. based on increases in domestic sales between 2023 and 2024.
“The 2025 Hot 25 list represents a range of retailers that have experienced impressive growth over the span of a year,” NRF Chief Economist and Executive Director of Research Mark Mathews said. “Acquisitions and expansions led to sales growth for many of this year’s retailers, while several international businesses on the list continued to increase their presence in the United States.”
This year, JD Sports ranks as the fastest-growing retailer in the U.S. following its acquisition of Hibbett in 2024. The company achieved 41.5% domestic sales growth after adding nearly 1,200 Hibbett, City Gear and Sports Addition stores across 36 states.
Rounding out the top five are Primark at No. 2 with 30% sales growth, followed by Fast Retailing (27.7%), Shell (26.8%) and Abercrombie & Fitch (15.2%). Primark and Abercrombie & Fitch both jumped two spots on this year’s list, while Fast Retailing remained at No. 3 for the second year in a row. Shell marked its first appearance on the list following its acquisition of Timewise stores from Landmark and Brewer from Brewer Oil Co. in 2024.
Amazon returns to the list for the first time since 2021, coming in at No. 11 with 9.4% sales growth between 2023 and 2024. Amazon’s various efforts across physical sales, marketplace services and its growing retail footprint across Amazon stores and Whole Foods earned the company a spot on the list.
“This year’s Hot 25 list is composed of a mix of new and returning retailers that have grown by adapting to the needs of their customers and enhancing the overall shopping experience,” Kantar Senior Vice President of Global Retail and Technology David Marcotte said. “Successful retailers will need to continue to invest in in-store technology, offer greater convenience and provide employee management trainings.”
Newcomers to the list in 2025 include Shell (No. 4), Sprouts (No. 8), QuikTrip (No. 9), Muji (No. 14), H Mart (No. 16), ampm (No. 17), 99 Ranch Market (No. 20), Wawa (No. 23), Festival Foods (No. 24) and CVS (No. 25).
To learn more about the 2025 Hot 25 Retailers and for methodology insights, visit the following blog post.
For additional insights, see NRF’s 2025 Top 100 Retailers and Top 50 Global Retailers lists.
About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com
About Kantar
Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioral data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
