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Omnichannel Retail Index

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The NRF–FitForCommerce Omnichannel Retail Index provides retailers a benchmark for evaluating their omnichannel initiatives. The study examines 120 retailers on approximately 200 criteria across web, mobile and in-store.

Omnichannel Retail Index

Holiday Index

In its second edition, the report examines the state of omnichannel through the use of mystery shoppers during the 2015 holiday season. Download the report, read the press release and replay the archived webinar.

Omnichannel Retail Index report cover

Summer Index

This free resource explores how retailers delivered on customer expectations for a seamless shopping experience during Summer 2015: Download the report, read the press release and replay the archived webinar.

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Related Article

FitForCommerce CEO and Board Member Bernardine Wu discusses the inaugural report, what it means to be an omnichannel “leader” in the retail industry. Read the interview.


FitForCommerce omnichannel digital experts mystery-shopped and evaluated 120 well known retailers — 100 bricks-and-mortar and 20 pure-play — across 21 verticals spanning apparel and accessories, consumer electronics, health and beauty, home goods and more. FitForCommerce evaluated the compiled data and assessed the scores and rankings which now serve as the basis for this report.

NRF Membership

NRF members come from more than 45 countries and all sectors of retail, from Main Street merchants to online retailers.


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