Omnichannel Retail Index
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The NRF–FitForCommerce Omnichannel Retail Index provides retailers a benchmark for evaluating their omnichannel initiatives. The study examines 120 retailers on approximately 200 criteria across web, mobile and in-store.
FitForCommerce omnichannel digital experts mystery-shopped and evaluated 120 well known retailers — 100 bricks-and-mortar and 20 pure-play — across 21 verticals spanning apparel and accessories, consumer electronics, health and beauty, home goods and more. FitForCommerce evaluated the compiled data and assessed the scores and rankings which now serve as the basis for this report.