More on Privacy
NRF is committed to finding broad, long-term solutions to ensure that sensitive consumer information is protected.
House Bill Doesn't Create Uniform National Privacy Law
NRF said a bill approved by a House committee fails to establish a national standard for U.S. data privacy law.
4 ways to strengthen the American Data Privacy Protection Act
Improvements are needed to protect critical privacy needs for retailers and consumers.
California Consumer Privacy Act
NRF advocates for customer-centric data protection.
European Privacy Rules
NRF advocates for fair implementation of GDPR.
Tell Congress: Protect critical privacy needs for retailers and consumers
Tell Congress to support a preemptive federal privacy bill.
NRF Welcomes Agreement on Transatlantic Data Flows
NRF welcomed a long-sought agreement on transatlantic data flows between the United States and the European Union.
Tech Policy Expert Joins NRF
NRF has hired technology policy expert Michael Lemon to manage e-commerce issues as vice president for legal affairs.
NRF’s meetings in the EU help retailers forecast future U.S. data regulations
EU regulations have historically influenced U.S. legislation on issues including privacy and data security.