Easter tablescape
Eighty percent of consumers celebrated Easter this year
  • Consumers spent an average of $169.79 on Easter gifts and celebrations
  • Total spending was expected to reach $20.8 billion
  • Food, gifts and clothing were the biggest drivers of growth this year

Read more about how consumers celebrated the holiday in NRF’s Easter press release and dive deeper into the data below.

3 ways parents made Easter special this year

Households with children were expected to spend an average of $250 on the holiday. From Easter egg hunts and gatherings with loved ones to new spring outfits for the entire family, nearly nine in 10 consumers with children planned to celebrate the holiday this year.

Easter plans for 2022

How U.S. adult consumers planned to celebrate the holiday this year.

Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
a family is shown with friends painting easter eggs

More on consumer trends

What to expect from consumer spending this holiday season
A look at NRF’s holiday sales forecast and how inflation is impacting consumer behavior.
Read more
Store openings running ahead of a strong 2021
Consumers remain resilient and return to stores.
Read more
Everything but the baby: How Babylist helps expectant parents prepare
Retail Gets Real Episode 288: Babylist’s Chief Growth Officer Lee Anne Grant on data-driven insights.
Read more
Celebrating the spooky season with Party City
Retail Gets Real episode 287: Merchandising VP and “Halloween queen” Odette Welling on preparing for Halloween.
Read more
3 ways Generation Z is celebrating Halloween this year
Younger consumers have more plans than any other group.
Read more
6 things to know about the 2022 holiday shopping season
Consumer trends, retailers’ plans and more.
Read more