Kids with fireworks and Halloween carved pumpkins
Retail Holiday and Seasonal Trends

Halloween

The National Retail Federation’s annual Halloween Consumer survey conducted by Prosper Insights & Analytics reveals that total Halloween spending in 2022 is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.

Read on for more consumer insights from this year's survey.

2022 Halloween trends

Halloween participation returns to pre-pandemic levels this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

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Halloween shopping
 
Halloween participation returns to pre-pandemic levels

Participation in Halloween-related activities will resume to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable to 68% in 2019, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

Read the press release
3 ways Generation Z is celebrating Halloween this year

Younger consumers are celebrating spooky season in full force, and more than any other group.

 
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Gen Z celbrates Halloween
 
Halloween Data Center
Consumer spending trends during the spookiest retail event of the year.
 
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a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 

Historical highlights

2021

2020

2019

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.