Halloween

The National Retail Federation’s annual Halloween Consumer survey conducted by Prosper Insights & Analytics reveals that total Halloween spending in 2022 is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.

Read on for more consumer insights from this year's survey.

2022 Halloween trends

Halloween participation returns to pre-pandemic levels this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

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Halloween shopping
 
Halloween participation returns to pre-pandemic levels

Participation in Halloween-related activities will resume to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable to 68% in 2019, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

3 ways Generation Z is celebrating Halloween this year

Younger consumers are celebrating spooky season in full force, and more than any other group.

 
Gen Z celbrates Halloween
 
Halloween Data Center
Consumer spending trends during the spookiest retail event of the year.
 
a kid in their halloween costume stands with his halloween pumpkin for trick or treating