Fourth of July 2022
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,210 consumers and was conducted June 2 - June 8, 2022, and has a margin of error of +/- 1.1%
Historical Highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
Future-proofing retail with trend forecaster Andrea Bell
Retail Gets Real Episode 295: WGSN’s Andrea Bell talks about global drivers, consumer trends and the future of retail
Read more
An inside look at retail at sea
Starboard Cruise Services President and CEO Lisa Bauer says passengers are back and ready to buy
Read more
Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion
Consumers are expected to spend $25.9 billion on Valentine’s Day this year.
Read more
What’s shaping the future of retail with NRF’s Susan Reda
Retail Gets Real episode 294: Exploring Gen Alpha, nearshoring, small concept stores, the metaverse and Web3.
Read more
10 Retail industry predictions for 2023
What’s ahead for retail, from the metaverse and AI to Gen A’s spending power and an increased focus on sustainability.
Read more