Back-to-Class Data Center

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.

Scroll through the two dashboards below to learn more about how families with children attending K-12 are preparing for back-to-school and how college students and their families are getting ready for back-to-college.



Back to School
Survey results and consumer insights related to retail’s second biggest spending event of the year.
Coronavirus could push back-to-school spending to record level as uncertain families gear up for at-home learning
Consumers could spend a record amount on back-to-class as they buy more laptops for at-home learning this year.