NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate “dad” on his special day.
Similar to 2023, three-quarters of consumers plan to celebrate Father’s Day this year. Half of consumers plan to purchase a gift for a father or stepfather, followed by those purchasing gifts for a husband (26%), son (10%), brother (8%), friend (8%) or grandfather (6%).
See insights into the trends from the NRF and Prosper Insights & Analytics annual Father’s Day survey, including how men approach the holiday versus women and the top gifting trends years as consumers show their appreciation for all of the dads and other father figures in their lives.
About the survey: The 2024 survey was fielded to 8,580 consumers aged 18+ from May 1 through May 8 and has a margin of error of plus or minus 1.1 percentage points.
Historical highlights
- 2023: Consumers to spend record amount for Father’s Day
- 2022: What consumers planned to spend on Father’s Day gifts in 2022
- 2021: Father’s Day spending to hit $20.1 billion
- 2020: 3 ways consumers will celebrate dads despite the coronavirus
- 2019: Father’s Day spending expected to reach all-time high of $16 billion
- 2018: Father’s Day spending to reach near-record $15.3 billion
- 2017: Father’s Day spending to reach record-high $15.5 billion
- 2016: Father’s Day spending to reach record-high $14.3 billion
- 2015: Father’s Day spending to reach $12.7 billion
Results of NRF’s Father’s Day spending survey are released each year in early June.