NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.
An estimated 197 million shoppers shopped during the five-day span from Thanksgiving through Cyber Monday.
Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to the National Retail Federation’s consumer survey conducted by Prosper Insights & Analytics.
Winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.
Additional media resources
NRF holiday forecast press call
The NRF holiday forecast press call took place on Oct. 15, 2024. NRF forecasts winter holiday spending will grow between 2.5% and 3.5% over 2023.
Video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses NRF’s 2024 holiday forecast.
Video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses expected consumer spending for the 2024 winter holidays.
Holiday resources
