CNBC/NRF Retail Monitor, powered by Affinity Solutions October 2024 Report

October 2024 CNBC/NRF Retail Monitor Report

The CNBC/NRF Retail Monitor provides a first look at how retail sales perform each month. The Retail Monitor leverages Affinity Solutions’ data from more than 140 million credit and debit cards, with nearly nine billion transactions totaling more than $500 billion in annual spending, to measure the monthly and annual change in U.S. retail sales.

Periodically, retailers make changes to the coding of their card transactions. For this month's data, changes occurred compared with 2023. While not impacting their total sales, there were impacts to how those sales were allocated across the sectors. Raw sales by category and % YoY growth were adjusted to control for these changes.

Learn more about the CNBC/NRF Retail Monitor by visiting our FAQs page.

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