Growing emphasis on convenience for today’s consumers
Today’s consumers increasingly prioritize convenience when it comes to purchases.
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Checking in with Gen Z
3 new things we’ve learned about their buying power and influence in family shopping.
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.
What consumers really think about retail technology
Consumers’ expectations surrounding technology and what they hope to see in the future.