Optimize your digital showroom

Global Online Retail

It would be tough to overestimate the impact 2020 had on ecommerce. As in-store shopping became nothing short of dangerous, consumers began experimenting with and adopting a host of ecommerce options – from “traditional” delivery to click-and-collect and other modes. Necessity became the mother of adaptation, forcing people out of their shells, and empowering them as savvy online shoppers.

Many electronics brands devote substantial resources to developing online product content – but there are plenty of opportunities for doing better. And, as they have become more sophisticated about online shopping, consumers have come to expect more from product content. To succeed with today’s B2B and B2C shoppers, content needs to be robust, easy to find, answer shoppers’ questions, and leverage a responsive format to enable shopping on any device – from desktops and laptops to tablets to smartphones.