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As physical retail stores and malls strive to cater to the always-connected consumer, many are upgrading their digital offerings to create a well-rounded and customized customer experience. Some of these enhancements include digital and mobile integrations to keep shoppers engaged during their visit, as many bricks-and-mortar store visitors turn to their smartphones as a source of information and inspiration while shopping. This article discusses the use of the Pocket PARCO app at PARCO malls in Japan. The app rewards customer loyalty, incentivizes customers to check in at the mall, and provides information such as store locations and operating hours.