A consumer research study on online returns behavior and preference
Happy Returns
Published
Returns no longer come last in the consumer shopping experience. In fact, they are more frequent and expensive than ever, creating both a challenge and opportunity for retailers.
In a survey of over 2,000 U.S. consumers conducted in partnership with TRC, an independent research firm, and commissioned by PayPal, this statistically significant research details evolving consumer shopping habits and how their attitudes towards online returns can inform merchant behaviors.