GfK
Published Aug 3, 2023
Building a decision-ready toolkit for today’s brand leaders
The constant evolution of the markets can lead retailers and distributors to adopt short-sighted strategies that erode brand strength. This is dangerous as brand strength is critical to thriving in a difficult market.
This guide from GfK will share how embracing a shopper-centric strategy can help retailers thrive in the face of current and future market challenges.