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Favorite 50 Retailers

Favorite 50 Retailers

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The Favorite 50 is STORES Magazine's annual ranking of consumers' preferred e-commerce sites derived from a survey of consumers' online apparel and non-apparel shopping habits.

Favorite 50 Retailers 2015

The world of online retail may seem like the Wild West, with new contenders arriving on the scene every day. But while the competition constantly shifts, the top tier of consumers’ favorite online retailers remains stable. There is little significant movement among the top 10 favorites in this ninth annual consumer survey conducted by Prosper Insights & Analytics, and the full list includes only six relative newcomers. All this allows for greater understanding about what motivates shoppers, where they like to shop and what methods retailers use to draw them in — and it’s all been represented in recent research. Read more and view this year's list.

Previous Editions


The favorite 50 is a list of e-commerce websites ranked by the consumers who use them. Worthington, Ohio-based Prosper insights & Analytics asked two open-ended, write-in questions about online shopping of 6,431 adult consumers:

  • What website do you shop most often for apparel items?
  • What website do you shop most often for non-apparel items?

No merchants’ names were listed or suggested, and the list was compiled by ranking online retailers in order of total mentions. Some of the listed companies are not retailers in the traditional sense, but because consumers don’t make such distinctions they are included in the Favorite 50.

Consumers’ list of preferred online retailers includes new additions: Zulily, Eddie Bauer, J. Crew, Wayfair
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