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Back-to-School Headquarters

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NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.

2016: Back-to-school and college spending to reach $75.8 billion

With back-to-school spending on a “stock up” cycle rather than a “make do” cycle, the average family is expected to spend more freely on school and college supplies this year, according to NRF’s annual survey conducted by Prosper Insights and Analytics. Total spending for K-12 and college is expected to reach $75.8 billion, up from last year’s $68 billion.

View survey highlights.

A look at this year’s top trends

Back-to-school and back-to-college shopping is a significant spending event, second only to winter holidays. Check out the top trends and insights into when, where and how American families will shop for school and college supplies.

View SlideShare.


 

Back to School

NRF Back-to-School Spending Survey, conducted by Prosper Insights
NRF Back-to-School Spending Survey, conducted by Prosper Insights
NRF Back-to-School Spending Survey, conducted by Prosper Insights
NRF Back-to-School Spending Survey, conducted by Prosper Insights
NRF Back-to-School Spending Survey, conducted by Prosper Insights

Back to College

NRF Back-to-College Spending Survey, conducted by Prosper Insights
NRF Back-to-College Spending Survey, conducted by Prosper Insights
NRF Back-to-College Spending Survey, conducted by Prosper Insights
NRF Back-to-College Spending Survey, conducted by Prosper Insights
NRF Back-to-College Spending Survey, conducted by Prosper Insights
Consumer Trends
Total spending is expected to reach $75.8 billion in 2016. Check out the trends.
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