Halloween

The National Retail Federation’s annual Halloween consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2023 was expected to reach a record $12.2 billion, exceeding the previous year’s record of $10.6 billion.

Read on for more consumer insights from the 2023 survey.

Halloween decorating
 
5 things to know about how consumers are shopping for Halloween

NRF’s Vice President of Industry and Consumer Insights Katherine Cullen discussed how consumers were celebrating Halloween.

Halloween shopping
 
Halloween Spending to Reach Record $12.2 Billion

Total Halloween spending was expected to reach a record $12.2 billion, exceeding 2022’s record of $10.6 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. A record number of people (73%) participated in Halloween-related activities in 2023, up from 69% in 2022.

2023 Halloween trends

Halloween participation returned to pre-pandemic levels this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

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Recording of Halloween data

Additional Media Resources

Video Q&A

NRF Vice President of Industry and Consumer Insights Katherine Cullen discussed 2023 Halloween consumer spending expectations and shopping trends.

Download video

Halloween Data Center
Consumer spending trends during the spookiest retail event of the year.
 
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 

Historical highlights

2022

2021

2020

2019

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.