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Consumer behavior

Consumer Behavior

Floating Widget

Floating Share Widget

NRF uses monthly survey data provided by Prosper Insights & Analytics to track consumer behavior relating to what they expect from retailers, what inspires them to make a purchase, and the key touchpoints along their purchasing journey. 

Omnichannel shopping

Omnichannel expectations

NRF collects survey data to understand how much influence services like flexible return policies and free shipping have in omnichannel conversions. 


Marketing and Promotions

NRF surveys consumers on the types of ads and promotions that actually prompt them to buy in a digital and physical world. 

Omnichannel shopping

Consumer path to purchase

NRF surveys consumers to understand the shopper's journey and touchpoints that influence shoppers to make the final purchase decision.