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Omnichannel shopping

Consumer path to purchase

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The consumer path to purchase is not linear. Information is often just a click away and consumers have acclimated to moving seamlessly between the online and physical worlds to find what they need. NRF surveyed consumers to understand this journey and the touchpoints that influence shoppers to make that final purchase decision.

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Media Behaviors and Influence Study, conducted by Prosper Insights & Analytics
Media Behaviors and Influence Study, conducted by Prosper Insights & Analytics

Online Research

Media Behavior and Influence Study, conducted by Prosper Insights & Analytics
Monthly Consumer Survey, conducted by Prosper Insights & Analytics

Importance of Sales

Monthly Consumer Survey, conducted by Prosper Insights & Analytics