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Consumer View

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Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF's Consumer View is a quarterly look at what shapes retail.

In this quarter’s Consumer View, NRF examines shoppers’ experiences with technologywhat brings Millennials and Gen Z into the store and what differentiates the online and in-store shopper.

Learn more:

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Learn more about technology and the consumer

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Learn more about the customer channel