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Back-to-School Headquarters

Floating Widget

Floating Share Widget

NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 to see how American families will shop for clothing, supplies and other items for the next school year.

Consumer survey: More parents holding off on back-to-school shopping

The average family with children in grades K-12 had completed only 45 percent of their shopping as of early August. Only 13 percent had completed all their shopping, and 23 percent had not started at all. 

View survey highlights.

2017: Back-to-school and back-to-college spending to reach $83.6 billion

With consumer confidence rising and more young people in school, back-to-college spending is expected to hit an all-time high this year while back-to-school spending is expected to see its second-highest spending level on record, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Total combined spending is expected to reach $83.6 billion, an increase of more than 10 percent over last year’s $75.8 billion.

View survey highlights.

Back to School and Back to College combined spending

NRF Back-to-School and Back-to-College Spending Survey, conducted by Prosper Insights & Analytics

Back to School

NRF Back-to-School Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-School Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-School Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-School Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-School Shopping Update Survey, conducted by Prosper Insights & Analytics

Back to College

NRF Back-to-College Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-College Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-College Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-College Spending Survey, conducted by Prosper Insights & Analytics
NRF Back-to-College Shopping Update Survey, conducted by Prosper Insights & Analytics