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Fathers Day

Father's Day

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NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans will celebrate dad on his special day.

2018: Father’s Day spending to reach near-record $15.3 billion

As consumer confidence continues to rise, 77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person, treating dad to special outings, clothing, gift cards, electronics and more.

The expected spending would be second only to last year’s $15.5 billion, the highest in the 15-year history of the survey at an average $135 per person. Individuals between 25 and 34 years old will be the biggest spenders this year at an average $188 per person.

See more survey data.


Related releases and historical highlights

Results of NRF’s Father’s Day spending survey are released each year in early June.

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