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Graduation Day

Graduation

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NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

2017: Graduation spending to reach record-high $5.6B

Consumers say they will spend more than ever on graduation gifts this year as they fill greeting cards with gift cards and cash, according to NRF’s annual survey. With more consumers buying for graduates this year – 36% compared with 34% in 2016 – total spending is expected to reach $5.6 billion.

View the survey highlights.

Spending Plans

NRF Graduation Spending Survey, conducted by Prosper Insights & Analytics
NRF Graduation Spending Survey, conducted by Prosper Insights & Analytics
NRF Graduation Spending Survey, conducted by Prosper Insights & Analytics

Related articles and historical highlights

Results of NRF’s graduation spending survey are released each year in May.

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