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Independence Day

Independence Day

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NRF has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday.

2017: 219 million Americans to celebrate Fourth of July

Americans are expected to spend $7.1 billion on cookouts and picnics as they celebrate Independence Day this year, up from $6.8 billion in 2016, an NRF survey conducted by Prosper Insights says. Two-thirds of those surveyed plan to take part in a cookout or picnic, spending an average $73.42.

View more survey highlights.

Celebration Plans

How Americans plan to celebrate the Fourth of July
NRF Independence Day Spending Survey, conducted by Prosper Insights & Analytics

Shopping Plans

What Americans will buy and how much they'll spend for the Fourth of July
NRF Independence Day Spending Survey, conducted by Prosper Insights & Analytics
NRF Independence Day Spending Survey, conducted by Prosper Insights & Analytics

Related releases and historical highlights

Results of NRF’s Independence Day survey are released each year in June.

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