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Super Bowl

Super Bowl

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NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.

2018: Consumers to spend $15.3 billion on 2018 Super Bowl

American adults are expected to spend an average $81.17 per person as an estimated 188.5 million people watch the New England Patriots take on the Philadelphia Eagles in this year's Super Bowl. Total spending is up 8.5% from $14.1 billion in 2017.

See survey highlights