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Super Bowl

Super Bowl

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NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year's biggest sporting events.

2017: 189 million Americans plan to watch the Super Bowl

Total consumer spending around the Super Bowl is expected to top $14.1 billion. NRF's annual survey finds that 189 million Americans plan to watch the game on Feb. 5, about the same as last year. Viewers and partygoers plan to spend an average $75 on food, decorations, team apparel and more.

View survey highlights.

Spending Plans

NRF Super Bowl Spending Survey, conducted by Prosper Insights & Analytics
NRF Super Bowl Spending Survey, conducted by Prosper Insights & Analytics

related releases and historical highlights

Results of the Super Bowl spending survey are relased each year in January.

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