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Valentines Day

Valentine's Day

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NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

2017: Consumers plan to spend $18.2 billion on Valentine’s Day

After a decade-long increase, Valentine’s Day spending is expected to finally see a market correction this year, according to NRF’s annual survey conducted by Prosper Insights. U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84, while total spending is expected to reach $18.2 billion, down from $19.7 billion last year. View survey highlights

How Valentine's Day is evolving

From at-home dinners to “gifts of experience,” consumers are still celebrating with their loved ones but finding new ways to do it. NRF's research team looks at four consumer behavior trends that make Valentine's Day 2017 look a lot different from what it was a decade ago. Check out the trends.


Celebration Plans

NRF Valentine's Day Spending Survey, conducted by Prosper Insights & Analytics

Spending Plans

NRF Valentine's Day Spending Survey, conducted by Prosper Insights & Analytics

Shopping Plans

NRF Valentine's Day Spending Survey, conducted by Prosper Insights & Analytics

related releases and historical highlights 

Results of the Valentine's Day consumer spending survey are relased each year prior to the holiday.

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