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NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.
Whether buying gifts for a loved one, getting together with friends or planning some “me time,” young consumers are driving new trends — while brands are launching new products perfect for sharing on social media.
related releases and historical highlights
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring valentine's day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
- 2014: Consumers keep budgets in check this Valentine's Day, according to NRF
Results of the Valentine's Day consumer spending survey are relased each year prior to the holiday.
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