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Valentines Day

Valentine's Day

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NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

2018: Consumers will spend near-record $19.6 billion on Valentine’s Day

U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year.

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Young love: 3 ways Millennials and Gen Z are celebrating Valentine’s Day this year

Whether buying gifts for a loved one, getting together with friends or planning some “me time,” young consumers are driving new trends — while brands are launching new products perfect for sharing on social media.

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Retail's Impact
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