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Halloween costumes

Halloween Headquarters

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Celebrating Halloween

Consumer Spending

Halloween will be celebrated in record numbers in 2014, with more than two-thirds of Americans buying Halloween costumes this year. Total spending for the holiday on costumes, decorations, candy and more is estimated at $7.4 billion. View survey results.

Halloween costumes

Top Costumes

Disney’s Frozen and Teenage Mutant Ninja Turtle costumes will take over the streets this Halloween as parents gear up to dress their children in the well-known characters. Adults will be stick to traditional options like witches, animals or Batman characters. NRF’s Top Costumes survey also found that Fluffy and Fido will most certainly be playing along this Halloween as well. View Top Costumes. 

Planned Halloween Spending - In Billions
Charts from the NRF Foundation’s Retail Insight Center. To access this data and more research please visit the Retail Insight Center.
Celebration Plans For Halloween
Information
Only those who indicated that they plan to celebrate Halloween answered the questions below.
Charts from the NRF Foundation’s Retail Insight Center. To access this data and more research please visit the Retail Insight Center.
Historical Highlights

2013

NRF’s Halloween spending survey found nearly 158 million consumers planned to celebrate in 2013, down slightly from the survey-high found in 2012. Spending dropped slightly to an average of $75 as people weighed the impact of the economy on their discretionary budgets. Popular adult costumes included Batman characters, witches and zombies, and children stuck with their beloved Disney princess and Spiderman costumes. The survey also found that one-third of those celebrating Halloween said they would begin shopping before September 30.

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2012

More than 170 million people planned to trick-or-treat, check out a haunted house, host a party, decorate their yard and dress in costume in 2012, the highest amount in the survey’s 10-year history. Spending on adult, children and pet costumes reached another survey high at $2.9 billion, with pet owners specifically planning to shell out $370 million on miniature pumpkins, sharks and more for their four-legged friends. Fifty-one percent (another survey high) of those celebrating said they would decorate their home, office or yard with spooky accessories and decorations.

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2011

For the first time in the survey’s nine-year history, spending on candy topped $2 billion, and average spending per person on all Halloween items jumped from $66 to $72. Consumers had big plans for the holiday in 2011: More people than ever said they would throw or attend a party, dress themselves and their pets in costumes, and visit a haunted house. And seven in 10 Americans planned to buy decorations for their frightfully fun holiday festivities.

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