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Survey: More Than 121 Million Consumers Plan to Shop Online on Cyber Monday
NRF’s Cyber Monday Expectations Survey finds that 121 million (49.5%) shoppers plan to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year. View survey highlights.
Survey: Thanksgiving Weekend Shopping Brings Big In-Store and Online Crowds
More than 151 million people said they shopped either in stores and/or online over the weekend, according to NRF's survey conducted by Prosper Insights & Analytics. Nearly 102 million people say they shopped in stores over the Thanksgiving weekend, and more than 103 million say they shopped online. Those under 35 were most likely to shop over the weekend. View survey highlights.
NRF President and CEO: Thanksgiving Weekend Off to a Great Start
The lines were long, the clicks were plenty and the stores were full says NRF President and CEO Matthew Shay about the start of the Thanksgiving shopping weekend. View Shay's key takeaways and Black Friday statement.
135.8 million Americans plan to shop on Thanksgiving weekend
Nearly 60 percent of holiday shoppers had already started checking items off their lists by the middle of last week, but millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year. NRF’s latest survey finds that 135.8 million consumers plan to shop Thanksgiving weekend and nearly 80 percent of holiday shoppers — 183.8 million people — plan to shop on Cyber Monday.
Early holiday promotions put gift card buyers in gift wrapping mode
Gift cards have been the most-requested holiday gift item in NRF’s survey for nine years running. But for the first time, shoppers say they plan to spend slightly less on gift cards than last year. Those who plan to buy gift cards will spend an average $153.08, down from $172.74 in 2014. Total gift card spending is expected to reach $25.9 billion.
Holiday shoppers already making dents in their lists
American consumers are wasting no time jumping on holiday offerings from retailers. NRF’s latest consumer spending survey finds that nearly 57 percent of those celebrating the holidays had already started shopping by early November, up from 54 percent last year and 49 percent in 2008.
3 things you should know about data security and holiday shopping
With millions of shoppers pulling out their cards during the Thanksgiving weekend and throughout the holiday shopping season, those and other questions are in the news. The good news is that credit card data is safer than ever, and retailers are working this holiday season to make it even safer. Get the facts.
8 books retailers should read in 2016
Local booksellers and other neighborhood businesses are kicking off the holiday season with Small Business Saturday and Indies First events. Looking for a gift for a retailer on your list? Resolving to read more in the new year? Three bookstore owners share their recommendations for fellow retailers. Add these books to your list.
From Cyber Monday to Snapchat: The evolution of online holiday shopping
The phrase “Cyber Monday” was coined in 2005, and a lot has changed in the past decade. NRF’s Artemis Berry marks this milestone anniversary with a look at the incredible evolution of online holiday shopping, from the remarkable rise of Singles’ Day to mobile’s game-changing impact to trends in social engagement and digital gifting. Check out these trends.
6 holiday trends to watch
November is here, Starbucks’ red cups are back and the holiday season is officially underway. NRF’s Kathy Grannis digs into the results of the season’s first consumer spending survey to get an early glimpse of trends, from self-gifting and omnichannel fulfillment to hot toys and same-day delivery. Keep an eye on these trends.
3 tips for involving your community in Small Business Saturday
On Small Business Saturday, small business owners across the country join together to encourage consumers in their communities to shop locally. This year, American Express has teamed up with NRF to chat with small business retail veterans and get advice for making the most of the Saturday after Thanksgiving. Here’s how to get your neighborhood involved.
Small businesses have a distinct advantage: They’re agile and can adapt to changing conditions throughout the holiday season. This year, one in four holiday shoppers plan to purchase from small or local retailers. A new NRF report offers a last-minute look at survey data to see how consumers who plan to “shop small” differ from the average shopper. Download the report.
Holiday shoppers gear up to spend on family — and themselves
NRF’s latest survey finds that holiday shoppers plan to spend an average $463 on family members, up from $458 last year and the highest in survey history. Average spending per person is expected to reach $805, with more than half of shoppers planning to splurge on non-gift items for themselves.
Get ready for a very digital holiday season
Americans plan to do almost half of their holiday shopping online this year, and one in five of those who own smartphones will use them to purchase holiday merchandise, the highest since NRF first asked in 2011. View more highlights from NRF's October consumer spending survey.
NRF expects sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Online sales are forecast to increase between 6 and 8 percent to as much as $105 billion. Retailers are expected to hire between 700,000 and 750,000 seasonal workers this holiday season, in line with last year’s 714,000 holiday positions. View forecast details.
NRF's annual overview of holiday trends and expectations serves as a guide for reporters and retailers, offering historical information on holiday sales, employment data and consumer trends. Download NRF's 2015 Holiday Survival Kit (PDF).
The holiday shopping season is the Super Bowl of retail and NRF is taking on the role of coach with the inaugural Retail Holiday Planning Playbook, which asks retail IT, marketing, loss prevention, digital and supply chain executives what they will do differently for Holiday 2015. The resulting retailers’ guide answers key questions about the upcoming holiday season. Download the playbook.
How Alex and Ani prepares for the holiday season
Multichannel retail is always challenging, but becomes more of a balancing act during the holiday season. Alex and Ani Chief Marketing Officer and Senior VP of Digital Ryan Bonifacino explains how the company’s internal teams are working together to plan for Holiday 2015. Watch the video.
The 2014 holiday season was one for the history books: Disney’s “Frozen” took the top spot on the girls’ Top Toys List for the first time in the survey’s 11-year history, holiday shoppers opted for early promotions even before the Thanksgiving weekend kicked off — shifting how much people spent over the biggest shopping weekend of the year — and for the first time in 12 years, consumer spent more than $800 on average on holiday gifts, food, decorations and more.
Related press releases:
- Optimism Shines as National Retail Federation Forecasts Holiday Sales to Increase 4.1%
- Gift Givers Plan to Splurge on Friends, Family this Holiday Season
- Retailers Preparing for Surge in Online Shopping with Re-Focused Shipping Calendar
- Bargain Hunters Holding Out for Hot Holiday Deals, According to NRF Survey
- Holiday Shoppers to Spend More than $31 Billion on Gift Cards This Year, According to NRF Survey
- Guidelines for Retailers to Handle Holiday Crowds
- Barbie Dethroned in NRF’s Top Toys Survey as Disney’s Frozen Takes the Crown
- 140 Million Holiday Shoppers Likely to Take Advantage of Thanksgiving Weekend Deals in Stores and Online, According to NRF
- NRF CEO Matthew Shay: Savvy Holiday Shoppers Taking Advantage of Retailers’ Online and In-Store Promotions
- Early Promotions, Online Shopping and Improving Economy Changing the Face of Black Friday Weekend
- NRF President and CEO: Three factors influencing the evolution of Black Friday shopping
- Early Holiday Promotions Help Put Shoppers Ahead on Their Shopping Lists
- Retail Holiday Sales Increase 4 Percent
A shortened holiday calendar, an early Thanksgiving and an October government shutdown puts the 2013 holiday season in the books as one of the most interesting in history. For the first time in 17 years, holiday shoppers watched as Washington shut its doors for two weeks in October. During his annual holiday forecast media call, NRF President and CEO Matthew Shay told listeners that the 3.9 percent forecast “was a very realistic look at where we are in the current economy.”
Related press releases:
- NRF Forecasts Marginal Sales Gains this Holiday Season
- Americans Making Progress with Gift Lists, According to NRF
- Gift Card Spending Reaches All-Time High, According to NRF Survey
- Santa To Deliver Game Systems, iPads To Children This Year, According to NRF Survey
- NRF CEO: The Real Winners This Thanksgiving Weekend are Consumers
- More than 131 Million Holiday Shoppers to Shop Online on Cyber Monday
- Americans Gobbled Up Retailers Thanksgiving Weekend Deals, According to NRF
- With Clock Ticking, Retailers and Consumers Prepare for a Very Big Holiday Shopping Weekend
- Eight in 10 Retailers to End Standard Shipping Deadlines Before December 20, According to Shop.org
- Holiday Retail Sales Come in at NRF Expectations
The economic picture going into the holiday season was much like it was the year prior – uncertain. Government data showed a crosscurrent of indicators that hung in the balance of Washington’s decision to avoid a “fiscal cliff.” NRF’s first holiday spending survey found that consumers would spend close to what they’d spent the previous year, an average of $740 on gifts, decorations, flowers, food and more.
Related press releases:
- Consumers Eager to Get a Jump Start on Holiday Shopping, According to NRF
- Up to 147 Million Shoppers to Visit Stores, Shop Online Black Friday Weekend, According to NRF
- Santa to Bring High-Tech Gadgets, Familiar Favorites to Children This Holiday Season
- NRF CEO: Thanksgiving Shopping Quickly Becoming Holiday Tradition for Millions of Americans
- Thanksgiving Day Promotions Win Over Millions of Holiday Shoppers, According to NRF
- Cyber Monday Shoppers Stock Up On Clothing, Electronics, According to Shop.org
- Americans Making Good Progress on Holiday Shopping Lists
- 2012 Holiday Gift Shopping Outcomes and Implications for 2013
In December, NRF announced it was revising its holiday forecast upwards to 3.8 percent from the original forecast of 2.8 percent. Chief Economist Jack Kleinhenz commented, “Consumer spending this holiday season has surpassed expectations, though many shoppers continue to stick to their budgets and buy only what they need. Despite modest job and income growth, consumers have continuously proven they have the capacity to spend.” Holiday sales in 2011 ended up increasing even more than expected at 4.8 percent.
Related press releases:
- As Retailers Head into Holiday Season, Persistently High Unemployment Remains Primary Concern
- Eager to Strike a Deal While Its Hot, Holiday Shoppers Plan Plenty of Self-Gifting This Holiday Season
- Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey
- Consumers in for Nice Holiday Surprise With Discretionary Gifts on the Rise, According to NRF
- Holiday Consumer Trends 2011
- Up to 152 Million Shoppers Expected to Visit Stores, Websites Black Friday Weekend, According to NRF Survey
- Eight in Ten Holiday Shoppers Plan to Give Gift Cards This Holiday Season, According to NRF
- Children's Holiday Wish Lists Include Dolls, LEGOs, iPods and Even, iPads, According to NRF
- NRF CEO: Midnight Black Friday Openings Proved to be Well Worth It This Year
- Over 122 Million Americans to Shop on Cyber Monday, According to Shop.org Survey
- Black Friday Weekend Shines as Shoppers Line up for Deals, Spend Record $52 Billion
- Gift Receipts More Popular Than Ever Among Holiday Shoppers, According to NRF Survey
- National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
- Survey Finds Consumers Have Only Scratched the Surface With Holiday Shopping; Most Have More than Half of Their Shopping to Complete
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NRF's annual overview of holiday trends and expectations serves as a guide for reporters and retailers, offering historical information on holiday sales, employment data and consumer trends.