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Early promotions helped holiday shoppers get ahead this year. NRF's latest survey finds that as of December 10, the average holiday shopper has completed 52.9 percent of their shopping as of December 10, up from 49.9 percent last year. View survey highlights and check out key stats on SlideShare.
Deep discounting and early sales helped lift spending in November. NRF calculates that retail sales (not including automobiles, gas stations or restaurants) increased 0.6% seasonally-adjusted over October and 3.2% unadjusted year-over-year. Gains were consistent with NRF’s holiday sales forecast, which anticipates an increase of 4.1% over 2013. Read the article.
NRF released its annual Thanksgiving weekend and Cyber Monday consumer surveys on Sunday, Nov. 30. Results showed that fewer consumers shopped over the weekend and that those who did shop spent less. At the same time, NRF's annual holiday sales forecast remains strong at 4.1 percent higher than last year. NRF President and CEO Matthew Shay explains why he's highly optimistic about that growth and outlines three basic but important reasons for this shift. Read the article.
Online holiday shoppers may be waiting for Cyber Monday to see what promotions retailers have planned. More than 126 million Americans plan to shop online on Cyber Monday. Nearly 85 percent will use a computer at home, and one in five plan to use a mobile device to shop. View survey highlights.
Barbie had a good run as number one, but there's a new queen in town. NRF's survey finds one in five parents plan to buy Disney’s Frozen merchandise for the little girls in their life this holiday season, beating Barbie for the first time in the survey’s 11-year history. LEGO toys are number one again for boys this year. View survey results.
Retailers and consumers are gearing up for the biggest shopping weekend of the holiday season. This year, 140 million Americans are likely to shop in stores or online during Thanksgiving weekend. Nearly eight in 10 Millennials ages 18-24 plan to shop over the weekend, the highest of any age group. View survey results.
Effective crowd management is a year-round priority for retailers. But special events around the holidays elevate the importance of planning and protocols that protect customers, employees and stores. NRF's crowd management guidelines help retailers plan for millions of shoppers on Thanksgiving weekend. Learn more or download the guidelines.
The growth in gift card popularity is irrefutable, and this holiday season spending on tiny plastic or digital gift cards will top all previous records. The average person buying gift cards will spend $172.74, up from $163.16 last year, with total spending expected to reach $31.74 billion. View survey results.
With expectations higher than ever, retailers are assertively preparing their shipping operations to avoid delivery and service hiccups. Nearly eight in 10 retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the big day, compared to 73 percent last holiday season. View survey results.
Shop.org's eHoliday survey looks at how retailers and consumers plan to approach the holidays, with topics ranging from mobile optimization and marketing to personalization and paid search. The average online shopper plans to spend $931.75 this year, 16 percent more than all holiday shoppers. Check out the highlights and download complete survey results.
NRF's consumer spending survey finds that the average shopper plans to spend $804, up nearly 5 percent over last year’s actual $767. A record-high 56 percent plan to shop online, up from 51.5 percent last year and the most in the survey’s 13-year history. View survey results and listen to audio from the media briefing.
After a turbulent start to 2014, NRF expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percent increase. Read more and learn how Chief Economist Jack Kleinhenz calculates the forecast.
2013 was no easy street for retail – and it didn’t help that many of the status reports and rumors didn’t reflect what was really happening in the industry. We’ve taken a look back at what we heard in the media and elsewhere, and compared it with research data collected during and after the season. Learn more or download the report.
A shortened holiday calendar, an early Thanksgiving and an October government shutdown puts the 2013 holiday season in the books as one of the most interesting in history. For the first time in 17 years, holiday shoppers watched as Washington shut its doors for two weeks in October. During his annual holiday forecast media call, NRF President and CEO Matthew Shay told listeners that the 3.9 percent forecast “was a very realistic look at where we are in the current economy.”
Related press releases:
- NRF Forecasts Marginal Sales Gains this Holiday Season
- Americans Making Progress with Gift Lists, According to NRF
- Gift Card Spending Reaches All-Time High, According to NRF Survey
- Santa To Deliver Game Systems, iPads To Children This Year, According to NRF Survey
- NRF CEO: The Real Winners This Thanksgiving Weekend are Consumers
- More than 131 Million Holiday Shoppers to Shop Online on Cyber Monday
- Americans Gobbled Up Retailers Thanksgiving Weekend Deals, According to NRF
- With Clock Ticking, Retailers and Consumers Prepare for a Very Big Holiday Shopping Weekend
- Eight in 10 Retailers to End Standard Shipping Deadlines Before December 20, According to Shop.org
- Holiday Retail Sales Come in at NRF Expectations
The economic picture going into the holiday season was much like it was the year prior – uncertain. Government data showed a crosscurrent of indicators that hung in the balance of Washington’s decision to avoid a “fiscal cliff.” NRF’s first holiday spending survey found that consumers would spend close to what they’d spent the previous year, an average of $740 on gifts, decorations, flowers, food and more.
Related press releases:
- Consumers Eager to Get a Jump Start on Holiday Shopping, According to NRF
- Up to 147 Million Shoppers to Visit Stores, Shop Online Black Friday Weekend, According to NRF
- Santa to Bring High-Tech Gadgets, Familiar Favorites to Children This Holiday Season
- NRF CEO: Thanksgiving Shopping Quickly Becoming Holiday Tradition for Millions of Americans
- Thanksgiving Day Promotions Win Over Millions of Holiday Shoppers, According to NRF
- Cyber Monday Shoppers Stock Up On Clothing, Electronics, According to Shop.org
- Americans Making Good Progress on Holiday Shopping Lists
- 2012 Holiday Gift Shopping Outcomes and Implications for 2013
In December, NRF announced it was revising its holiday forecast upwards to 3.8 percent from the original forecast of 2.8 percent. Chief Economist Jack Kleinhenz commented, “Consumer spending this holiday season has surpassed expectations, though many shoppers continue to stick to their budgets and buy only what they need. Despite modest job and income growth, consumers have continuously proven they have the capacity to spend.” Holiday sales in 2011 ended up increasing even more than expected at 4.8 percent.
Related press releases:
- As Retailers Head into Holiday Season, Persistently High Unemployment Remains Primary Concern
- Eager to Strike a Deal While Its Hot, Holiday Shoppers Plan Plenty of Self-Gifting This Holiday Season
- Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey
- Consumers in for Nice Holiday Surprise With Discretionary Gifts on the Rise, According to NRF
- Holiday Consumer Trends 2011
- Up to 152 Million Shoppers Expected to Visit Stores, Websites Black Friday Weekend, According to NRF Survey
- Eight in Ten Holiday Shoppers Plan to Give Gift Cards This Holiday Season, According to NRF
- Children's Holiday Wish Lists Include Dolls, LEGOs, iPods and Even, iPads, According to NRF
- NRF CEO: Midnight Black Friday Openings Proved to be Well Worth It This Year
- Over 122 Million Americans to Shop on Cyber Monday, According to Shop.org Survey
- Black Friday Weekend Shines as Shoppers Line up for Deals, Spend Record $52 Billion
- Gift Receipts More Popular Than Ever Among Holiday Shoppers, According to NRF Survey
- National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
- Survey Finds Consumers Have Only Scratched the Surface With Holiday Shopping; Most Have More than Half of Their Shopping to Complete
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