NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Latest consumer research from NRF
How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
View previous issues
NRF’s Consumer View is a quarterly look at what shapes retail.
Holiday consumer spending
Back to School
Survey results and consumer insights related to retail's second biggest spending event of the year.
Latest industry research
NRF 2020 Wildfire Survey
A look at how the 2020 wildfires impacted retailers.
2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
The evolving conversation on consumer values
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
National Retail Security Survey 2020
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.