NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Woman shops for food delivery on her tablet
 
How COVID-19 is impacting boomers’ shopping behavior

The pandemic has shifted boomers' priorities.

Boomers will still visit stores post-pandemic, but they’re likely to continue using online services in some capacity.

 
Read more

Latest consumer research from NRF

Consumer Trends
Meet the 2020 consumers driving change
 
How values and personal beliefs are driving consumers' shopping habits and choices.
Read report
Consumer Trends
Consumer View
 
NRF’s Consumer View is a quarterly look at what shapes retail.
View previous issues
Retail Holiday and Seasonal Trends
Back to School
 
Survey results and consumer insights related to retail's second biggest spending event of the year.
Holiday consumer spending

Latest industry research

NRF 2020 Wildfire Survey
 
A look at how the 2020 wildfires impacted retailers.
Members only
Read more
Retail Safety and Security Tools
2019 Organized Retail Crime Survey
 
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
Read more
Consumer Trends
The evolving conversation on consumer values
 
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
Read more
Retail Safety and Security Tools
National Retail Security Survey 2020
 
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.
Read more

All NRF original research