NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Woman shops for food delivery on her tablet
How COVID-19 is impacting boomers’ shopping behavior

The pandemic has shifted boomers' priorities.

Boomers will still visit stores post-pandemic, but they’re likely to continue using online services in some capacity.


Latest consumer research from NRF

Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
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Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail.
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Back to School
Survey results and consumer insights related to retail's second biggest spending event of the year.
Holiday consumer spending

Latest industry research

NRF 2020 Wildfire Survey
A look at how the 2020 wildfires impacted retailers.
Members only
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2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
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The evolving conversation on consumer values
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
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National Retail Security Survey 2020
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.
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All NRF original research