NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
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All NRF Original Research

The numbers over the last few months have been positive, and the steady momentum of the economy should bring retailers a strong holiday season. NRF expects holiday sales to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion.
A newsletter about trade issues affecting the retail industry.
The U.S. economy continues to maintain solid momentum. Second-quarter gross domestic product growth of 4.2 percent year-over-year was the strongest in almost four years.
The Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.
A newsletter about trade issues affecting the retail industry.
Momentum continues into third quarter amid ever-tightening labor market and healthy consumer confidence.
A newsletter about trade issues affecting the retail industry.
The economy is heating up along with the temperatures this summer, and the pace of economic growth may be the strongest in several years.
A newsletter about trade issues affecting the retail industry.
Economic fundamentals for the U.S. economy and the consumer are in place and consistent with NRF’s outlook for economic performance for the rest of 2018.