NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
shoppers on sidewalk
 
Consumers want it all

This report contains insights and data on retailers and brands looking to the future and how to align their offerings and capabilities with new consumer expectations.

 

Latest consumer research from NRF

How COVID-19 is impacting boomers’ shopping behavior
 
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
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Meet the 2020 consumers driving change
 
How values and personal beliefs are driving consumers' shopping habits and choices.
View previous issues
Consumer View
 
NRF’s Consumer View is a quarterly look at what shapes retail.
Holiday consumer spending
Back to School
 
Survey results and consumer insights related to retail's second biggest spending event of the year.
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Latest industry research

2021 Retail & Fashion Digital and Technology Benchmark
 
NRF and Boston Consulting Group’s 2021 Retail & Fashion Digital and Technology Benchmark.
Members only
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NRF 2020 Wildfire Survey
 
A look at how the 2020 wildfires impacted retailers.
Members only
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National Retail Security Survey 2020
 
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.
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The evolving conversation on consumer values
 
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
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2019 Organized Retail Crime Survey
 
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
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All NRF original research