NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Latest consumer research from NRF
How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
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Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
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Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail.
Holiday consumer spending
Back to School
Survey results and consumer insights related to retail's second biggest spending event of the year.
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Latest industry research
NRF 2020 Wildfire Survey
A look at how the 2020 wildfires impacted retailers.
Members only
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2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
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The evolving conversation on consumer values
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
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National Retail Security Survey 2020
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.
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