NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
A couple looks at phone outside of a store
 
Convenience and the consumer

Over 9 in 10 consumers choose a retailer based on convenience.

Learn more about how convenience shapes today’s shopping and the future role of convenience for the retail industry in the latest Consumer View.

 
View Consumer View Winter 2020

Latest consumer research from NRF

Consumer Trends
Meet the 2020 consumers driving change
 
How values and personal beliefs are driving consumers' shopping habits and choices.
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Consumer Trends
Consumer View
 
NRF’s Consumer View is a quarterly look at what shapes retail.
View previous issues
Retail Insights and Trends
Retail Holiday and Seasonal Trends
 
Consumer spending data for retail holidays throughout the year.
Holiday consumer spending

Latest industry research

Retail Safety and Security Tools
2019 Organized Retail Crime Survey
 
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
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Connected Commerce
Decoding the personalization paradox
 
5 keys to delivering tailored experiences at scale.
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National Retail Security Survey 2019: Challenging threats and LP risk solutions
 
Members-only webinar sharing information regarding 2019 National Retail Security Survey
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All NRF original research