NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Latest consumer research from NRF
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
NRF’s Consumer View is a quarterly look at what shapes retail.
View previous issues
Retail Holiday and Seasonal Trends
Consumer spending data for retail holidays throughout the year.
Holiday consumer spending
Latest industry research
2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
Decoding the personalization paradox
5 keys to delivering tailored experiences at scale.