NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Woman carrying shopping bags and smiling
 
Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
a guy and a girl sit at a computer reading something
 

All NRF Original Research

The 2018 report of the annual National Retail Security Survey looks at the financial impact to retailers of inventory loss and loss prevention staffing and budgets.
The U.S. economy in general is performing well based on key economic data.
NRF takes a closer look at an emerging group of consumers, millennial parents, and how they shop compared to other generations.
This third and final installment of a global study examines what this youngest generation considers to be “retail essentials” as well as what delights and engages them.
The annual study conducted by NRF and Forrester examines retailer attitudes for digital commerce issues and sets key metrics for benchmarking.
Consumers continue to be optimistic about current economic conditions.
NRF examines consumer attitudes towards fulfillment and shipping, the importance of experience in retail and what types of innovations engage shoppers.