NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
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All NRF Original Research

New year off to strong start with above-trend growth expected in the range of 2.5 to 3 percent.
Whether a small family business or a national brand, each company featured in 50 States, 50 Stories has one thing in common – a dedication to their customers, their employees, and their communities. See who’s featured from your state.
United Sates will reach a record tenth year of expansion in 2018.
NRF surveyed 1,000 consumers between the ages of 18 and 36 to help retailers understand what is motivating young shoppers during the 2017 holiday season.
The conditions outside will often determine if consumers are heading inside to stores or visiting websites.
With the economy growing at a 3 percent pace over the last two quarters and unemployment at a 17-year low, it would normally be expected that inflation would begin to show up on the radar screen.
The scope of current ORC activity, retailers’ resources for fighting it, and the overall impact on the industry.
The Mercer 2017 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.
Positive consumer momentum prior to hurricanes should carry forward into the holiday season.