NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.

Latest from NRF

Consumer View
 
Woman carrying shopping bags and smiling
NRF’s Consumer View is a quarterly look at what shapes retail.
Learn more
Retail Holiday and Seasonal Trends
 
Three women laughing and walking with shopping bags
Consumer spending data for retail holidays throughout the year.
See data
The coming AI revolution in retail and consumer products
 
ordering food at a McDonald's self-service kiosk
How companies are thinking about implementing intelligent automation in their businesses.
Read report

All NRF Original Research