NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
Latest consumer research from NRF
How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
View previous issues
NRF’s Consumer View is a quarterly look at what shapes retail.
Holiday consumer spending
Back to School
Survey results and consumer insights related to retail's second biggest spending event of the year.
Latest industry research
Customer Returns in the Retail Industry 2021
NRF and Appriss Retail surveyed retailers to better understand the current returns landscape.
Consumers want it all
As retailers and brands look to the future, they must focus on aligning offerings with these new consumer expectations.
2021 Retail & Fashion Digital and Technology Benchmark
NRF and Boston Consulting Group’s 2021 Retail & Fashion Digital and Technology Benchmark.
NRF 2020 Wildfire Survey
A look at how the 2020 wildfires impacted retailers.
National Retail Security Survey 2020
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.