NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
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All NRF Original Research

U.S. consumer spending: economic activity is expected to continue to grow and will probably oscillate around a trend of about 2 percent.
Now in its 26th year, NRSS is a nationwide annual study of key benchmarks for retail loss prevention.
Increasing cost of consumer products and more reasons why BAT is BAD for retail, consumers and the economy.
An introduction to the impact the Internet of Things will have on retail processes through a curated set of example use-cases and scenarios.
Strong consumer spending propelled the U.S. economy in the fourth quarter of 2016. This year, the economy appears to be off to a slow start.
U.S. consumer spending: The housing sector was a bright spot in the first quarter as residential investment soared 13.7 percent.
U.S. consumer spending: The prospects for economic growth are positive.
U.S. consumer spending: The prospects for economic growth are positive.
The ARTS Customer Path to Purchase/Channel Attribution Technical Report is an effort aimed at helping retail decision makers understand Channel attribution terms and concepts and the building blocks of a channel attribution strategy.