NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
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All NRF Original Research

Digital retail leaders reveal their top three priorities, new investments and investments in mobile features and functions.
The first in a three-part global study, this report explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence.
U.S. consumer spending: 2017 will be no ordinary year.
U.S. consumer spending: Looking back, looking ahead.
Election outcome carries change and uncertainty but consumer fundamentals appear to be sound.
What does the consumer landscape look like for 2016 Holiday Sales?
For the first time, 100 percent of retailers surveyed believe their companies have been victims of organized retail crime, and 83 percent said ORC activity had increased in the previous 12 months.
If consumers spend, the economy will stay on track to grow.
The latest SORO study, developed in partnership with Forrester Research, is a free download for NRF members. This report provides insights and benchmarks for retailers' marketing and merchandising priorities.
Conducted in part with NRF, the Mercer 2016 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.