NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
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Beyond the Bargain Bin

Today, 89 percent of shoppers say they buy from discount retailers like off-price, dollar, outlet and discount grocery stores. These customers come from every generation, income group and region of the country.

NRF explores the popularity of discount shopping and how it is impacting the mindset of today’s consumer in the Fall 2018 Edition of the Consumer View.

 
2018 Retail Compensation and Benefits Survey

Conducted in part with NRF, the Mercer 2018 U.S. Retail Compensation and Benefits Survey provides compensation data, extensive HR and industry practices information, and benefit plan features for all merchandise categories including specialty retailers.

With over 2 million data points reported, the data allows you to gain visibility of your competitors and view compensation trends that are specific to the retail industry.

 
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All NRF Original Research

Hiring managers across all industries view retail experience positively and value the foundational job skills that retail instills in its employees.
A study by Oxford Economics shows how increasing overtime exemption thresholds will affect the retail and restaurant industries.
A new report shows that the majority of retail managers overwhelmingly disapprove of these efforts.
Approximately half of U.S. consumers are aware of the term “Active Shooter” – though proactive individual preparedness and awareness of retailer readiness are both low.
PwC estimated that the mandate will increase costs for chain restaurants by up to $3.2 billion per year.