Operation Open Doors

Guidance for retailers on safely operating stores

Operation Open Doors - Path to Reopen Retail is providing guidance and tools that NRF members can use as they operate stores safely during the COVID-19 international health crisis. Areas for guidance include logistics, social distancing and safety issues, and how to bring employees back to the workforce.

Webinar: July 15 | 2 p.m. EDT

How Salesforce is helping brands reopen safely in more than 35 U.S. states

This Operation Open Doors webinar made possible by American Express will provide details about Salesforce’s COVID-19 response playbook. Topics of discussion will include Work.com and how contact tracing and other disciplines are helping companies safely bring employees back to work.

Woman wearing headphones in front of computer takes notes
Reopening Checklist

Explore the Operation Open Doors Checklist, an outline of key topics to consider as retailers seek to reopen operations.

The checklist and select other Operation Open Doors resources will be available to the public for a limited time before they become members-only resources. Learn more about NRF membership.

Retail store signs

Signs for retail stores reminding customers to follow social distancing and safety guidelines are available for download in the following languages. 

English | Spanish

Arabic Chinese | French | German | Italian | Korean | Russian | Tagalog | Vietnamese


Resource Downloads

Resources are being developed in the following areas. Check back often for the latest additions.

These resources are being developed by a broad mix of retail brands and professionals. If you would like to be involved, please sign up here.

Map of United States
Coronavirus Retail Restrictions by State

A map outlining each U.S. state’s coronavirus-related laws, executive orders, regulations and guidance governing store operations.


Operation Open Doors webinars

Retail Events
NRF produces and supports events all year long. Explore our featured events below or browse through our full calendar.
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COVID-19 and the Retail Sector - Managing Risk & Building Resilience
This webinar was made possible by American Express.
Members only
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Global Trends from the Reopening of Stores
What retailers are seeing as stores reopen post COVID-19.
Members only
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Industry Partner Resource Headquarters
Resources, insights and special offers to help retailers adapt during the global coronavirus pandemic.

More on COVID-19

Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
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State Resources for Retailers on COVID-19
State-level resources and information for retailers on the COVID-19 pandemic.
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NRF Membership
Join the more than 18,000 members who make up our community.
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