When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer’s loyalty over the long term, retailers often find it valuable to focus on the customer experience.
Much is discussed these days about how mobile technologies are trans-forming marketing communications.
Part of every hype cycle is always the massive amount of noise surrounding new trends and of course omni-channel has been no exception.
Consumerization and technological innovation is bringing along a structural shift from traditional businesses to digital channels, these changing market dynamics and rapidly-evolving technologies have compelled retailers to offer seamless, personalized and consistent customer experience across ch
The IHL Group, a global research and advisory firm specializing in technologies for the retail and hospitality industries, recently conducted a study titled “The Great Disconnect Between LP and IT”.