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Shop.org Digital Summit Fast Track
Summit 2015 Playbook

Retail Library

Mobile
RetailMeNot Inc.

RetailMeNot, Inc. commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future.

Economy

NRF Chief Economist Jack Kleinhenz believes that the economy remains on solid footing and the probability of a major slowdown in our economy is relatively low.

Global
Online

Segmented data from Shop.org's State of Retailing Online 2016 study.

Marketing
Offerpop

In today’s world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information.

Mobile
RetailMeNot, Inc.

This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates how smartphones and apps are changing the retail landscape and how retailers can respond. The findings are based on consumer surveys and retailer interviews.

Consumer Trends
Platt Retail Institute

Today’s consumers are encountering an evolving multi-channel environment in which an increasing number of shopping opportunities are leading to “flat retailing” experiences.

Online

The latest SORO study, developed in partnership with Forrester Research and Bizrate Insights, provides an overview of metrics from the past year as well as digital retailers' key priorities for the coming year. 

Global