RetailMeNot, Inc. commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future.
In today’s world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information.
This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates how smartphones and apps are changing the retail landscape and how retailers can respond. The findings are based on consumer surveys and retailer interviews.
The latest SORO study, developed in partnership with Forrester Research and Bizrate Insights, provides an overview of metrics from the past year as well as digital retailers' key priorities for the coming year.
Today’s consumers are encountering an evolving multi-channel environment in which an increasing number of shopping opportunities are leading to “flat retailing” experiences.