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2013 Shop.org Planning Guide - Spring & Summer

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The 2013 Shop.org Planning Guide: Spring & Summer edition is produced as a foundation for retailers to understand what’s important to the consumer of 2013, and thereby how to think about and plan for the online aspects of the upcoming Father’s Day and Back to School and College shopping seasons. Based on findings of 2012 and 2013 consumer and retailer research, this report covers aspects of merchandising, marketing, promotions, customer service and fulfillment.

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