2016 Retail Holiday Planning Playbook
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NRF's second annual Retail Holiday Planning Playbook builds on themes to help retailers tackle the upcoming holiday planning.
This report combines the consumer view and retailer perspective on key topics, with survey data and insights from retailers that are doing interesting things to engage with consumers and drive sales.
Use this free resource to tee up company-wide conversations about marketing and promotions, operations, fulfillment and more.
What readers loved about last year's Retail Holiday Planning Playbook:
“I think the layout and design, combined with the NRF’s role as the voice of the industry, makes for a highly referenceable, credible report.” — Jason Wilson, Mi9 Retail
“Every inch of it?” — Scott Remmers, Brea Bead Works
“Easy to follow, beautiful, a lot of details.” — Michelle F.