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2017 holiday retail outlook: A how-to guide for brands entering the holiday season

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With retailers earning 40% or more of their revenue during the holiday season, it’s the most wonderful — and important — time of the year. Many brands have already begun preparing for the changing future of retail, creating operational efficiencies and developing more personalized messaging for their target audiences. Alliance Data’s businesses have again joined forces to provide retailers with rich insights, expert advice and actionable recommendations for making the most of the holidays. The following offers a detailed look at the issues and influences affecting all brands as we head into the holiday season.

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Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.

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