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NRF Original

Consumer View Winter 2018

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NRF’s Consumer View is a quarterly look at what shapes today's retail. In the Winter 2017/2018 report, NRF examines consumer attitudes towards fulfillment and shipping, the importance of experience in retail and what types of innovations engage shoppers.

Survey Highlights

  • Rising demand for fast and free shipping: 68 percent of consumers expect free shipping for orders under $50 and 38 percent of consumers expect retailers to offer free two-day shipping.
  • Retail events and entertainment build the experience: A quarter of consumers are very interested in retail events or experiences such as product demonstrations, parties and pop-up shops. They can be particularly effective in engaging Millennial men, 60 percent of whom expressed strong interest in these types of events.
  • Subscription box usage remains low. However, 73 percent of existing subscription box customers have started using more of these types of services in the last year.