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Retail Holiday Planning Playbook
Holiday Planning Playbook

Retail Library

Online

Conducted with NRF research partner Prosper Insights & Analytics, this members-only resource recaps how the 2014 Holiday season unfolded, exploring retailer insights, lessons learned and even some initial ideas for the next holiday season.

Online

Shop.org looks at how retailers and consumers are gearing up for Holiday 2014, from marketing and promotions to personalization and paid search.

Marketing

More than half of retailers surveyed started their planning for the season in June or earlier, with retargeting and mobile topping the list of marketing investments. See how your holiday marketing plan compares.

Merchandising

Well-planned, effective and sustained merchandising is a key element of a retailer’s successful holiday season, from Black Friday and Cyber Monday right through the last minute shopping rush. Here's how retailers plan to optimize for seamless experiences on multiple devices.

Online

In this members-only webinar, you'll gain insights into the latest consumer research and learn from holiday order fulfillment success stories.

Online

Fulfillment and customer service are among top priorities for online shoppers – and become even more of a focus during the holiday season. Here's how retailers plan to meet customer expectations.

Marketing

This eHoliday guide to established and emerging promotional dates is the second of a five-part 2014 Holiday Strategy and Planning Guide series. This report is exclusively for members.

Online
Consumer Trends