Email Marketing: Best Practices and Retail Case Studies
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Email marketing continues to be a work horse for retailers. When done right, email marketing should represent 25% or more of every online retailer’s revenue attribution. As we reach the tipping point where nearly half of all messages are opened on mobile devices, email marketing must evolve just to keep up with the mobilized consumer.
Join our panel of experts as they share what retailers should have in place in order to maximize revenue opportunities for the email channel. Speakers will dive into best practices and share examples of specific topics including mobile email optimization, email testing, and more.